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Privacy Policy


We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information.

(1) How we collect data

We collect data from you when you visit our website, sign up for our newsletter, create a user account, or purchase our products.

Some of the data we collect is necessary for our web store to function and for us to communicate, deliver and support the products that you are purchasing from us. The legal basis for this collection and processing of data is called “Legitimate Interest” and there is no need for you to opt-in for this type of data collection.

We also collect and process other personal data that may be used for marketing and similar purposes. For this type of data we rely on you to “Opt In” to allow us to use your data in this way.

(2) What data do we collect?

When you purchase our products, sign up for our newsletter, or create a Wave Alchemy account we collect and store your email address, name, mailing address, and purchase history.

For purchases or account creation you are also required to submit a password so that you may access your account. For your protection Password data is encrypted in our database and cannot be accessed (only reset). For security, it is always best to use a different password for every website you use.

(3) Information about website visits

We may collect information about your computer and your visits to this website such as your IP address, geographical location, browser type, referral source, length of visit and number of page views. We may use this information in the administration of this website, to improve the website’s usability, for VAT MOSS Compliance or for marketing purposes. This information is gathered using Google Analytics and their terms of service can be found here.

We use Facebook tracking pixel on our site for online advertising on Facebook. This information are not linked to any personal information. You can disable this tracking by editing the Ads section of your Facebook account settings.

We use cookies on this website. A cookie is a text file sent by a web server to a web browser, and stored by the browser. The text file is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We may also use that information to recognise your computer when you visit our website, and to personalise our website for you.

Most browsers allow you to refuse to accept cookies. (For example, in Internet Explorer you can refuse all cookies by clicking "Tools", "Internet Options", "Privacy", and selecting "Block all cookies" using the sliding selector.) This will, however, have a negative impact upon the usability of many websites, including this one.

(4) Using your personal data

Personal data submitted on this website will be used for the purposes specified in this privacy policy or in relevant parts of the website.

In addition to the uses identified elsewhere in this privacy policy, we may use your personal information to:

(a) improve your browsing experience by personalizing the website.

(b)Communicate with you for customer service and product support.

(c) Keep a record of your purchase history so that we can offer product upgrades.

(d) Comply with any location specific regulations or tax requirements.

(e) Send account-related email messages that are automatically triggered by your site activity, such as welcome emails, order reports and invoices.

(c) If you have specifically agreed to, by 'Opting In' to our Newsletter, to send you marketing communications via e-mail relating soley to our business which we think may be of interest to you. (you can inform us at any time if you no longer require marketing communications to be sent by emailing us at info@wavealchemy.co.uk). Additionally, you can 'Opt Out' of our Newsletter Marketing by updating the preferences on your 'Account' page, or by clicking the 'Unsubsribe from this list' link that is found at the bottom of every marketing e-mail we send.

We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.

(5) Other disclosures

In addition to the disclosures reasonably necessary for the purposes identified elsewhere in this privacy policy, we may disclose information about you:

(a) to the extent that we are required to do so by law.

(b) in connection with any legal proceedings or prospective legal proceedings.

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).

Except as provided in this privacy policy, we will NEVER provide your information to third parties.

(6) International data transfers

Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this privacy policy.

(7) Security of your personal data

Our site is encrypted by HTTPS with an SSL certificate. While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information off-line. All of our user’s information, not just the sensitive information mentioned above, is restricted in our office

We will take reasonable precautions to prevent the loss, misuse or alteration of your personal information.

We will store all the personal information you provide on our secure servers. All electronic transactions you make to or receive from us will be encrypted using SSL technology.

(8) Finanical information

The website does NOT store your credit card and payment details on our server. The website retains details of your purchase history and purchased products in your account, but no sensitive details relating to your payment methods are stored or handled by Wave Alchemy.

We use Paypal and Worldpay to process payments on our behalf. We do not store or collect any of your card details on any of our servers. By using Paypal and Worldpay we adhere to their Terms of Service (PayPal and Worldpay).

You are responsible for keeping your passwords confidential. We will not ask you for your passwords.

(9) Newsletter Subscriber

A registered user is added to our Newsletter Subscribers database when he/she 'Opted In' by ticking the 'Newsletter: Yes, I want to receive information about exclusive offers and new products' box on our registration page, or by clicking and opting in to the 'Subscribe' to our Newsletter box on our Hompeage. Our email communications with our Newsletter Subscribers is based solely on their permission.

Every newsletter contains an Unsubscribe link at the bottom of the message, and you can also unsubscribe by changing the preferences in your account, or by contacting us

Necessary Communication

There are situations which by their own nature require us to send you emails. These include:

a) Sending a 'Welcome Message' e-mail after you have created a user account on our website.

Sending you order reports or invoices for each completed transaction on our website.

Sending you emails concerning technical, legal and support matters.

Please make sure you do not flag Wave Alchemy e as 'Spam' or 'Unsolicited' in your email application. When you register and do not find an activation email in your inbox, check your spam folder.

(10) Policy amendments

We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

(11) Your rights

You have many rights regarding your data. If you live in Europe you have the legal right to access the personal information that we keep about you, and you can ask us to correct, update or delete your information. You also have the right to control how we use your data, and you must opt-in for any use of your data that isn’t considered a “legitimate interest”. This means that we will not use your data for marketing purposes unless you have specifically opted-in for Newsletter communications. We also extend this courtesy to our non-European users.

All information we hold about you can be seen and updated by logging into your Wave Alchemy account and viewing your 'Account Information'. Please contact us if you want a more detailed audit of information about you, or if you want us to delete all of your data entirely.

(12) Cookies

Our website uses cookies to help provide you with the best experience we can. Cookies are small text files that are placed on your computer or mobile phone when you browse websites

Our cookies help us:

  • Make our website work as you'd expect
  • Save you having to login every time you visit the site
  • Remember your settings during and between visits
  • Improve the speed/security of the site
  • Allow you to share pages with social networks like Facebook
  • Continuously improve our website for you
  • Make our marketing more efficient (ultimately helping us to offer the service we do at the price we do)

We do not use cookies to:

  • Collect any personally identifiable information (without your express permission)
  • Collect any sensitive information (without your express permission)
  • Pass personally identifiable data to third parties

This website will not share any personal information with third parties.

Most browsers allow you to refuse to accept cookies. This will, however, have a negative impact upon the usability of many websites, including this one.

You can learn more about all the cookies we use here

(13) Third party websites

The website contains links to other websites. We are not responsible for the privacy policies of third party websites.

(14) Contact

Please use our contact us form if you have any further questions. Also visit out FAQ page for more info.

The full name of our company is Wave Alchemy and our registered office address is:

Wave Alchemy Limited,
Company No 07797886,
20 Burns Street,
Ilkeston,
Derbyshire,
United Kingdom,
DE7 6AA,

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