Cookies In Use on This Site

Cookies Policy

Wave Alchemy Limited

This Cookies Policy explains how Wave Alchemy Limited (“Wave Alchemy”, “we”, “us” or “our”) uses cookies and similar technologies on www.wavealchemy.co.uk.

For information about how we collect and use personal information, please also read our Privacy Policy.

(1) What are cookies?

Cookies are small text files that websites may store on your browser or device.

They help websites perform functions such as remembering account sessions, maintaining shopping baskets and understanding how visitors interact with a website.

Websites may also use similar technologies, including tracking pixels, scripts and browser storage, for analytics and advertising purposes.

(2) How we use cookies and similar technologies

Our website uses the following categories of cookies and tracking technologies.

Strictly necessary technologies

These support essential website functions, including:

Customer account login and account sessions.
Shopping baskets and checkout.
Website security and fraud prevention.
Remembering cookie preferences.

Strictly necessary technologies do not generally require consent where they are genuinely essential to provide a service requested by the visitor.

Disabling them may prevent parts of our website from working correctly.

Analytics technologies

We use Google Analytics to help understand website traffic and how visitors interact with our website.

Analytics information can help us identify popular pages, assess website performance and improve the customer experience.

Some limited statistical analytics may qualify for an exception to cookie consent requirements where the relevant legal conditions are satisfied. These include providing clear information and a simple way to object.

Where an exception does not apply, consent is required before non-essential analytics technologies are used.

Advertising and conversion tracking

We use the following technologies to help measure the effectiveness of our advertising:

Meta Pixel, which helps us understand interactions with advertising on Meta platforms.
Google Ads conversion tracking, which helps measure actions associated with our Google advertising campaigns.

These technologies may use cookies, tracking pixels or similar methods and may collect information about website interactions, devices and advertising activity.

Where consent is legally required, these technologies must not be activated until the visitor has provided the appropriate consent.

(3) Your cookie choices

You should be able to choose whether to accept or reject non-essential cookies and tracking technologies that require consent.

Where applicable, our website’s cookie controls will allow visitors to review and change their preferences, including withdrawing previously given consent.

Rejecting non-essential technologies should not prevent you from browsing our website or purchasing products, although some optional features may be affected.

You can also manage or delete cookies using your browser settings.

Please note that blocking strictly necessary cookies may affect account login, shopping baskets, checkout and other essential functions.

Simply continuing to browse our website does not constitute consent to non-essential cookies or tracking technologies.

(4) Third-party cookies and services

Some technologies used on our website are provided by third parties, including:

Google Analytics.
Google Ads.
Meta Pixel.

Other cookies or similar technologies may be used by WooCommerce, PayPal, website plugins, hosting providers and security services, depending on the features and services in use.

These providers may process information in accordance with their own privacy notices and applicable data protection requirements.

(5) Cookie details and retention

The cookies and similar technologies used on our website may change as website features and third-party services are updated.

Information about relevant cookies and tracking technologies, including their purposes, providers and storage durations, will be made available through our website’s cookie information or preference controls.

Where consent is required, visitors’ choices must be respected and they must be able to update or withdraw those choices.

(6) Changes to this policy

We may update this Cookies Policy when our website, tracking technologies or applicable legal requirements change.

The latest version will be published on this page with its updated date.

(7) Contact us

For questions about cookies or tracking technologies used on our website, please contact:

Wave Alchemy Limited
Email: [email protected]
Website: www.wavealchemy.co.uk