Privacy Policy
Privacy Policy
Wave Alchemy Limited
Wave Alchemy Limited (“Wave Alchemy”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share personal information when you visit www.wavealchemy.co.uk, create an account, purchase or download our products, contact us or subscribe to our newsletter.
(1) Who we are
Wave Alchemy Limited is the data controller responsible for personal information collected through our website and our direct customer relationships.
Company: Wave Alchemy Limited
Company number: 07797886
Registered office: 16 Queen Street, Ilkeston, Derbyshire, DE7 5GT, United Kingdom
Email: [email protected]
If you have any questions about how we handle your personal information, please contact us using the email address above.
(2) Information we collect
Depending on how you interact with our website and services, we may collect:
- Contact information: Your name, email address, billing address and other contact details you provide.
- Account information: Customer account details, including usernames, email addresses and account preferences. For your security, passwords are stored in a hashed format and cannot be viewed by Wave Alchemy staff.
- Purchase information: Products purchased, order dates, payment amounts and status, billing information, transaction references, licences, serial numbers and download entitlements. Payment card information is handled through our PayPal payment integration.
- Customer support information: Messages and other information you provide when contacting us or requesting assistance.
- Newsletter information: Your email address, subscription preferences and available records relating to your newsletter subscription.
- Technical information: IP addresses, browser and device information, website interactions and information collected through website security, analytics and advertising technologies.
Most information is provided directly by you. We may also receive relevant transaction or technical information from services involved in operating our website and fulfilling orders.
(3) How and why we use your information
We process personal information for the following purposes.
Orders, accounts and digital downloads
We use customer information to process purchases, manage accounts, provide product downloads and licences, and fulfil our obligations to customers.
Lawful basis: Performance of a contract.
Customer service and technical support
We use personal information to respond to enquiries, investigate problems and assist customers with our products and services.
Lawful basis: Performance of a contract or our legitimate interests in providing customer support, depending on the circumstances.
Accounting and legal obligations
We maintain transaction and financial records to comply with applicable accounting, taxation and legal requirements.
Lawful basis: Legal obligation.
Website administration and security
We process information where necessary to maintain our website, manage technical issues, prevent fraud and protect our systems and customers.
Lawful basis: Our legitimate interests in maintaining a secure and reliable website, or legal obligation where applicable.
Newsletters and marketing communications
We send marketing emails to individuals who have chosen to subscribe to our mailing list.
Lawful basis: Consent.
Website analytics and advertising
We use technologies including Google Analytics, Meta Pixel and Google Ads conversion tracking to understand website usage, measure advertising performance and improve our marketing.
These technologies may process information about website visits, devices and interactions with our advertising.
Where consent is required for non-essential cookies or similar technologies, that consent must be obtained before the relevant tracking takes place. Personal information associated with analytics or advertising is processed on the applicable lawful basis, taking account of the technology and purpose involved.
You do not need to subscribe to our newsletter to purchase our products.
(4) Newsletter subscriptions
We use Mailchimp to manage newsletter subscriptions and send marketing emails.
You can subscribe by entering your email address and selecting the subscription button on our website, or by actively selecting the optional marketing subscription checkbox during checkout.
Our newsletters may include Wave Alchemy product news, releases, free samples and promotional offers.
You can unsubscribe at any time using the link included in our marketing emails or by contacting [email protected].
Unsubscribing from marketing emails does not prevent us from sending necessary transactional communications, such as order confirmations, download information or important account-related messages.
We may retain limited records of subscription preferences and unsubscribe requests where necessary to respect your marketing choices.
(5) Customer accounts, orders and downloads
Our website uses WooCommerce to manage customer accounts, orders and digital product delivery.
We generally retain customer accounts, purchase histories and associated download entitlements so customers can continue accessing previously purchased products and receiving support.
We may also retain transaction records to meet accounting, tax and other legal obligations.
You can contact us to request deletion of your account or personal information. We will consider your request in accordance with applicable data protection law.
Some information may need to be retained for legal or legitimate business reasons. Deleting an account may also affect your ability to access previous purchases and downloads.
(6) Payment processing
All payments made through our website are processed using PayPal, including standard PayPal payments and card payments through PayPal Advanced Card Processing.
PayPal processes the payment information required to authorise and complete transactions. Depending on the payment method selected, this may include billing information and payment card details.
Wave Alchemy retains relevant purchase records, including products purchased, transaction amounts, payment status and transaction references.
We do not need customers’ full payment card numbers or card security codes to manage orders and provide digital downloads.
PayPal handles personal information in accordance with its own privacy notice and applicable legal requirements.
For further information, please see PayPal’s Privacy Statement.
(7) Sharing your information
We may share relevant personal information with service providers and other organisations where necessary to operate our business and deliver our services.
These may include:
- Website hosting, maintenance and security providers.
- Services supporting WooCommerce, customer accounts and digital product delivery.
- PayPal, for processing payments and managing payment-related transactions.
- Mailchimp, for newsletter management and delivery.
- Google and Meta, in connection with website analytics and advertising technologies.
- Professional advisers, regulatory bodies and public authorities where appropriate or legally required.
Depending on their role, these organisations may act as data processors or independent data controllers.
We do not sell our customer mailing list to unrelated third parties for their own independent marketing without an appropriate lawful basis.
If Wave Alchemy undergoes a business sale, acquisition or reorganisation, relevant business and customer information may be disclosed to advisers or transferred as part of that transaction where lawful and subject to applicable data protection obligations.
(8) International data transfers
Some third-party services we use may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, the transfer must comply with applicable data protection law. Depending on the destination and provider, this may involve UK adequacy regulations or recognised contractual safeguards.
You can contact us at [email protected] to request further information about relevant international transfers and applicable safeguards.
(9) Cookies and tracking technologies
Our website uses cookies and similar technologies to support functions such as customer accounts, shopping baskets, checkout and website security.
We also use Google Analytics, Meta Pixel and Google Ads conversion tracking.
These technologies may collect information relating to your device, browser, website activity and interactions with advertising.
Non-essential cookies and tracking technologies that require consent must not be activated before the appropriate consent has been obtained. We are reviewing and updating our website controls to support visitors’ cookie choices.
Please see our separate Cookies Policy for further information about these technologies, their purposes and the choices available to visitors.
(10) How long we keep your information
We retain personal information for as long as reasonably necessary for the purposes described in this policy, taking account of customer needs, legal requirements and the nature of the information.
In particular:
- Orders and financial records: Retained for applicable accounting, tax and legal requirements.
- Customer accounts and downloads: Generally retained to provide ongoing access to purchased digital products and customer support.
- Newsletter information: Retained while you remain subscribed, with limited records of unsubscribe preferences retained where appropriate.
- Customer support correspondence: Retained for as long as reasonably necessary to resolve enquiries and meet relevant obligations.
- Analytics and advertising data: Retained in accordance with the relevant provider settings, processing purposes and applicable legal requirements.
We review whether personal information remains necessary and delete or anonymise it when appropriate.
(11) Data security
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, misuse, loss, alteration and disclosure.
Our website uses HTTPS encryption to help protect information transmitted between your browser and our website.
Although we take precautions to protect personal information, no internet-based service can guarantee complete security.
If you believe your account or personal information may have been compromised, please contact us.
(12) Your data protection rights
Under applicable UK data protection law, you may have the right to:
- Request access to personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of your personal information.
- Request restriction of certain processing activities.
- Object to certain processing based on legitimate interests.
- Object at any time to the use of your personal information for direct marketing.
- Request transfer of your information where the right to data portability applies.
- Withdraw consent at any time where processing relies on consent.
These rights are subject to applicable legal conditions and exceptions.
To exercise your rights, email [email protected].
We may need to verify your identity before responding to a request.
You also have the right to complain to the Information Commissioner’s Office (ICO) if you are concerned about how we handle your personal information.
Website: https://ico.org.uk
(13) Third-party websites
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices or content of websites operated by third parties.
We encourage you to review their privacy policies before providing personal information.
(14) Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality or applicable legal requirements.
The latest version will be published on this page with its updated date.
(15) Contact us
If you have any questions about this Privacy Policy or how we handle personal information, please contact:
Wave Alchemy Limited
Email: [email protected]
16 Queen Street
Ilkeston
Derbyshire
DE7 5GT
United Kingdom